Reputation, Naples
How a Naples Firm Moved a Damaging Result From #1 to Page 3
A negative article had sat at the top of Google for a Naples wealth advisory firm for nearly a year, quietly costing referrals. In five months we pushed it to page 3 and rebuilt the first page with accurate, positive results.
The challenge
The Problem in Naples
For an affluent Naples advisory firm, reputation is everything. Their clients research carefully before trusting anyone with their money. A single negative article had climbed to the very top of Google for the firm name and stayed there for almost a year, and prospective clients were seeing it first.
The firm could not measure exactly how many referrals it cost, but they knew the damage was real. They needed the result pushed down and the first page filled with content that reflected the firm they actually were.
The strategy
What We Did
Mapped the search results
We documented everything that appeared for the firm name and identified exactly what needed to move.
Built positive, accurate assets
We created and promoted truthful, professional content the firm controlled, designed to rank above the negative result.
Earned credible placements
We placed accurate, favorable content on trusted sites to strengthen the first page of results.
Monitored continuously
We watched the results week by week and kept reinforcing the positive content until it held.
The results
What Happened
Within five months the damaging article had dropped from position 1 to page 3, where almost no one looks. In its place, the first page of Google now showed accurate, positive results that reflected the firm true reputation.
The firm reported that the change removed a constant source of anxiety and restored confidence in their online presence. We continue to monitor their results so the first page stays clean.
The timeline
How It Unfolded
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Month 1
Search audit and suppression strategy
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Month 2-3
Positive assets built and promoted
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Month 4
Negative result drops off page 1
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Month 5
Result on page 3, first page rebuilt with positives
A negative article sat at the top of Google for our name for almost a year and it was costing us referrals. Within five months they pushed it to page three and filled the first page with accurate, positive results.Negative result moved from #1 to page 3
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