Roofing, Naples
How a Naples Roofer Ranked Top 3 for 31 Storm Keywords in 4 Months
After Hurricane Ian, a Southwest Florida roofing contractor needed to rank fast for storm damage searches while demand was at its peak. In four months we put them in the top 3 for most of their target keywords and grew organic leads 412%.
The challenge
The Problem in Naples
When Hurricane Ian hit Southwest Florida, demand for roof repair and replacement exploded almost overnight. Homeowners across Naples and the surrounding area were searching Google for storm damage help, but this contractor was nowhere to be found for those searches. Every day they stayed invisible, the work went to whoever ranked first.
Speed was everything. Storm-driven demand does not last forever, so a slow, generic SEO campaign would have missed the window. The contractor needed to rank for dozens of specific storm and insurance related searches, and they needed it in months, not a year.
The strategy
What We Did
Targeted storm-season searches
We mapped the exact storm damage, repair, and insurance claim searches Naples homeowners were using right after the hurricane.
Published storm-focused content fast
We created pages answering the urgent questions homeowners had, from emergency repair to navigating Florida insurance claims.
Dominated the local map pack
We optimized their Google Business Profile and citations so they appeared for near-me storm searches across the service area.
Built authority quickly
We earned relevant links to push the new storm pages up the rankings while demand was peaking.
The results
What Happened
Within four months the contractor ranked in the top 3 for 31 of 42 target keywords, capturing the bulk of storm-related search traffic across their market. Their organic leads grew 412% compared to the period before the campaign.
Just as importantly, the rankings did not disappear when storm season ended. The authority and content built during the surge continued to bring in steady inspection and replacement work, turning a short-term emergency into a lasting source of new business.
The timeline
How It Unfolded
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Month 1
Storm keyword research, profile optimization
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Month 2
Storm content published, map pack rankings climbing
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Month 3
Top 3 for the first wave of target keywords
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Month 4
31 of 42 keywords top 3, leads up 412%
After Hurricane Ian we needed to rank fast for storm damage keywords across Southwest Florida. They got us to top 3 for 31 of 42 target keywords in 4 months. Our phone has not stopped.+412% organic leads in 4 months
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