HVAC, Orlando
How an Orlando HVAC Company Grew Organic Leads 427% Year Over Year
Summer is peak season for AC repair in Orlando, but this HVAC company was invisible for those searches. A mobile-first website rebuild plus local SEO drove a 427% year-over-year increase in organic leads.
The challenge
The Problem in Orlando
In Orlando, the brutal summer heat means AC repair searches spike for months at a time. This HVAC company did good work but was missing almost all of that demand. Their website was slow, hard to use on a phone, and gave Google little reason to rank them for cooling searches.
Most of their customers searched on a phone, often in an emergency with a broken AC in the Florida heat. A clunky, slow site meant those customers bounced and called a competitor before the page even finished loading.
The strategy
What We Did
Rebuilt the website mobile-first
We built a fast, modern site designed for the phone, where most of their customers search, with clear calls to action.
Built an SEO foundation
Clean structure, fast performance, and pages targeting the AC repair and install searches Orlando homeowners use.
Won local searches
We optimized their Google Business Profile and citations so they appeared for near-me cooling searches across the metro.
Grew reviews
A simple review system built trust and improved their map pack rankings during peak season.
The results
What Happened
The rebuilt site loaded quickly and converted far more of the visitors it received. Combined with local SEO, organic leads grew 427% compared to the prior year. This past summer, the company booked more service calls from Google than from every other source combined.
The faster site also helped their rankings directly, since page speed and mobile experience are part of how Google ranks pages. The investment paid for itself well within the first season.
The timeline
How It Unfolded
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Month 1-2
Mobile-first website rebuild and launch
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Month 3-4
Local SEO, profile optimization, reviews
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Month 5-6
Rankings climb ahead of summer demand
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Peak season
Google becomes the top source of calls, leads up 427%
Summer is our season and we were invisible for AC repair searches in Orlando. They rebuilt our site and ran local SEO. This past July we booked more service calls from Google than from every other source combined.+427% organic leads year over year
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