Medical, Sarasota
How a Sarasota Dermatology Practice Ranked for 18 Procedure Keywords
A Sarasota dermatology practice relied on new patients finding them online, but had little content for Google to rank. A focused content strategy earned page 1 rankings for 18 procedure keywords and steady new patient growth.
The challenge
The Problem in Sarasota
This dermatology practice offered a wide range of procedures, but their website barely mentioned most of them. When Sarasota patients searched for specific treatments, the practice did not appear, and those patients booked elsewhere. The practice was leaving real revenue on the table simply because Google had nothing to rank.
Healthcare searches are also high-trust. Patients research carefully and compare options before booking, so the practice needed content that was both findable and genuinely reassuring.
The strategy
What We Did
Mapped the real searches
We researched the exact procedures and questions Sarasota patients search for, then prioritized them by demand.
Built a content library
Our writers created clear, trustworthy pages for each procedure, written to be the most helpful answer available.
Optimized for search and AI
Every page was structured so it could rank in Google and surface in AI search answers.
Reinforced local signals
We strengthened their profile and local presence so the content ranked for Sarasota-area searches.
The results
What Happened
The practice earned page 1 rankings for 18 procedure keywords, putting them in front of patients at the exact moment those patients were researching treatments. New patient inquiries grew steadily as more of that content ranked.
Because the content is evergreen, it keeps working month after month. Each article continues to bring in patients long after it was published, compounding the practice growth over time.
The timeline
How It Unfolded
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Month 1
Procedure keyword research and content plan
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Month 2-4
Procedure content published and optimized
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Month 5-6
Pages climb to page 1, inquiries grow
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Ongoing
18 procedure keywords on page 1, steady growth
Our dermatology practice relies on new patients finding us online. They mapped out the searches our patients actually use and built content around them. We now rank on page one for the procedures that matter most to our growth.Page 1 for 18 procedure keywords
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